E-Marketing: What do users really think about it?

E-marketing. Simple, cheap and instantaneous - in theory an ideal form of marketing communication. However, the low cost of transmission and the ease of delivery and receipt of eMarketing is not an automatic guarantee of increased sales and profitability.. Ian Stockley explains and shares the results of his eMarketing survey with some surprising outcomes. In his analysis, he draws on demographic variations and relationship dependant responses to email marketing verus direct mail, tv and sms. Exclusively available to e-consultancy are the results and analysis of Ian Stockley's omnibus survey of 1,300 e-mail users asking detailed questions relating to e-marketing, providing interesting qualitative insight into optimising user response to emarketing.

How much does this report cost?

You can for $400

However, and you get total access to all our reports for as little as $495.

As a Silver Member you get complete access to 700+ of our reports for a whole year. This includes all past reports and all the new ones we publish during the year.

Get access to Econsultancy's multi award-winning reports, research and guides. You join our community of 120,000+ of the world's leading digital marketing and e-commerce practitioners. Read testimonials from other members to see how valuable they find Econsultancy as a resource to help them become smarter digital marketers.

Cheapest and fastest way to get this report:

Consider your options: Find out more about why you should join and all the Membership options »