Email Marketing Platforms Buyer's Guide 2008

There is a newer version of this report available: Email Marketing Platforms Buyer's Guide 2012

Overview

Author: Linus Gregoriadis and Graham Charlton, Econsultancy
Pages: 250 pages
Structure: Market trends and issues, 23 vendor profiles

About this Guide

The guide is aimed at companies who are investigating the market for email service providers, with profiles of 23 leading UK suppliers.

The guide also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right platform.

Contents

Like all our buyer's guides, the report starts with a look at trends in the marketplace, as well as our analyst forecasts for the size and growth of the email platforms market in 2008. Trends in email marketing include: - Companies increase their focus on email marketing as it becomes more integrated within the marketing mix.
- Better understanding of ROI leads to increased investment.
- Credit crunch and worsening economy increases the importance of retention marketing.
- Continued polarisation of low-cost and value-adding ESPs.
- Savvy company marketers turn their attention to building and improving lists.
- Companies seek to learn more about customers to make messages more relevant.
The 23 suppliers profiled are: Acxiom, Adestra, Communicator Corp, CommuniGator, dotMailer, eCircle, e-Dialog, Emailcenter, Emailvision, Epsilon, ExactTarget, Experian CheetahMail, Lyris, Neolane, Newsweaver, Pure, RedEye e-Relationship Marketing, Responsys, Shift Click, Silverpop, smartFOCUS, SpinnakerPro and StrongMail. You can download the free sample to see the full list of contents.

Who Is This Guide For?

It is primarily aimed at organisations who are looking for an email service provider or reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.

Related Resources

We have an Email Marketing Request for Proposal Template File for once you have your shortlist together. But if you're not quite to that stage, our Email Marketing Business Case can make the case to your boss about why email marketing makes sense for your company.

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