Email Marketing Roundtable Briefing, October 2007

This is a free 12-page briefing based on an Econsultancy roundtable about Email Marketing which was held in 2007 (registration required). The document contains the following: -) A write-up of the key points emerging from the discussion
-) Summary of market trends
-) New statistics
-) Useful resources Topics discussed included: -) Customer data and integration
-) Delivery and reputation management
-) Other challenges and issues
Attendees included representatives from the following organisations: CT Shirts, e-Dialog, ExactTarget, National Savings and Investments, Neolane, RedEye and Prudential.