Emerging Approaches to Getting Better Customer & Brand Insight from Online Data

Powerpoint presentation from Econsultancy CEO Ashley Friedlein from keynote presentation given at WebTrends Engage conference in London October 2009.

37-slide presentation looks at emerging approaches to getting better customer and brand insight from online data.

Covers tools, techniques and approaches to: Market & Customer Insight from online date sources; Measuring influence online; Measuring brand online

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