Infographics

JUMP Magazine 2012

JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on October 10 in London and on November 1, 2012 in New York. In this issue of JUMP Magazine, we look at new ways to bridge the multi-channel gap. Big data is the theme, but there are also articles on the socialization of customer service, innovative multichannel campaigns, mobile apps vs. websites, discounting and media growth trends.

The Multi-Screen Marketer

The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.

The ROI of Tag Management

The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.

Facebook Pages for Business Best Practice Guide

Econsultancy's Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.

This 100+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation.

The guide also contains a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.

Online Communities Part Two: Engaging Your Community Across Multiple Platforms

Online Communities Part Two: Engaging Your Community Across Multiple Platforms is the second report in a series of four by DJ Waldow that focus on digital community building. This report uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.

Marketing Attribution: Valuing the Customer Journey

Econsultancy's Marketing Attribution: Understanding Value Across the Customer Journey, sponsored by Google Analytics, is a survey and collection of interviews with marketers about the benefits  of attribution across multiple channels, various approaches and technologies used, and the keys to success.

SEMPO State of Search Marketing Report 2011

The State of Search Marketing Report 2011, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 900 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.

SEO Trends: Issues and Opportunities

The SEO Trends Report, produced in association with Conductor, highlights the findings of a survey of more than 350 SEO practioners. It explores the state of SEO in the marketing mix, trends, budgeting, measurement, and the role of technology in automating key aspects of search engine optimization.