Innovation Awards 2009 - Winning Entries Summary

Since 1999, Econsultancy has been a leader in bringing together the digital marketing and ecommerce communities and helping the industry to learn, share, experiment and innovate.

In 2008, we launched the industry‘s first Innovation Awards, designed to give clients, suppliers and agencies recognition for genuine innovation and success in digital marketing.

This year, we assembled an international judging panel from companies known for innovation, such as Honda, The Guardian, lastminute.com, Orange, Mindshare, Channel 4, Google, Isobar, PHD Media, Unilever and Poke. This year‘s global panel includes digital gurus Avinash Kaushik, Jeremiah Owyang, Sidharth Rao and Dr. Dave Chaffey.

Our team of experts were looking for an approach, idea, practice or technology which held out the promise of being a smarter, better, way of doing things in the digital space. Not just new for the sake of being new, but a fresh take on solving a particular challenge or improving on the norm.

There were 21 awards categories, each relating to innovation in a chosen discipline or area:

• Innovation in Affiliate Marketing
• Innovation in B2B Digital Marketing
• Innovation in E-commerce
• Innovation in Email Marketing
• Innovation in Lead Generation Online
• Innovation in Mobile Marketing
• Innovation in Multichannel Marketing
• Innovation in Online Customer Service
• Innovation in Online Marketing Research or Customer Insight
• Innovation in Online PR
• Innovation in Paid Search / PPC
• Innovation in Rich Media and Video
• Innovation in SEO / Natural Search
• Innovation in Social Media
• Innovation in User Experience
• Innovation in Web Analytics and Optimization
• Innovation in Web Content Management
• Most Innovative Digital Agency
• Most Innovative Digital Marketing Team
• Most Innovative New Technology
• Most Innovative Online Advertising Campaign

This document provides all the winning entries as they were provided to us, minus any confidential information and supporting materials.