This report is part of the JUMP 2011 Presentations bundle.
Downloads
-
The transition from offline retail to a truly multichannel business
(1.04 MB PDF)
-
Embedding digital CRM in the business
(1.51 MB PDF)
-
How can organisations successfully innovate across online/offline?
(241 KB PDF)
-
Crew Clothing's journey towards multichannel
(1.17 MB PDF)
Presentations from the lead stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.
This track is about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement and budgeting.
Downloads
-
The transition from offline retail to a truly multichannel business
(1.04 MB PDF)
-
Embedding digital CRM in the business
(1.51 MB PDF)
-
How can organisations successfully innovate across online/offline?
(241 KB PDF)
-
Crew Clothing's journey towards multichannel
(1.17 MB PDF)
How much does this report cost?
You can purchase just this report for $400.
However, become a Silver subscriber and you get total access to all our reports for as little as $495.
As a Silver subscriber you get complete access to 700+ of our reports for a whole year. This includes all past reports and all the new ones we publish during the year.
Get access to Econsultancy's multi award-winning reports, research and guides. You join our community of the world's leading digital marketing and e-commerce practitioners. Read testimonials from other subscribers to see how valuable they find Econsultancy as a resource to help them become smarter digital marketers.
Cheapest and fastest way to get this report: Become a Silver subscriber now »
Consider your options: Find out more about why you should subscribe
