Downloads
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SAMPLE: Marketing Attribution Management Buyer's Guide 2013
(960 KB PDF)
-
Marketing Attribution Management Buyer's Guide 2013
(3.34 MB PDF)
Overview
Author: Amy Rodgers
Pages: 219
Structure: Market trends and issues, SWOT analysis, tips and pitfalls, profiles of 23 vendors, summary matrix and charts (for comparing vendors)
About this guide
The second edition of the Econsultancy Marketing Attribution Management Buyer’s Guide is aimed at marketers who want to spend their budgets more efficiently by understanding the relationship between different digital and offline customer touch points, and allocate value accordingly. This guide looks at market trends within this sector, with 23 profiles of the leading marketing attribution vendors as well as advice for buyers looking for a technology and services provider.
Contents
The report starts with a look at recent trends in the marketing attribution management market, as well as an assessment of the sector's strengths, weaknesses, opportunties, and threats.
Trends covered in this guide include:
- Companies delay adoption of attribution despite move to multichannel
- Industry wrestles with standardisation in a world where one size doesn't fit all
- Incorporation of mobile and social as attribution becomes increasingly sophisticated
- Companies seek 'single view of truth' from confusing and conflicting data sets
- Information overload fuels demand for analysts
Table of contents
- Introduction
- About Econsultancy
- Executive Summary
- The Market
- Market definition and introduction
- Who is this report aimed at?
- Market trends
- Companies delay adoption of attribution despite move to multichannel
- Industry wrestles with standardisation in a world where one size doesn’t fit all
- Incorporation of mobile and social as attribution becomes increasingly sophisticated
- Companies seek 'single view of truth' from confusing and conflicting data sets
- Information overload fuels demand for analysts
- Return on investment
- Strengths, Weaknesses, Opportunities and Threats (SWOT)
- Strengths
- Weaknesses
- Opportunities
- Threats
- Cost and Pricing Models
- Tips and Pitfalls: Finding the Right Supplier
- Introduction
- How to find the right marketing attribution management tool
- Five key issues to consider
- Market Positioning Charts
- Explanation for Chart 1: Business model
- Market positioning overview: Business model
- Explanation for Chart 2: Type of company
- Market positioning overview: Type of company
- Supplier Matrix
- Supplier Marketplace and Profiles
- Adobe
- Adometry
- Aggregate Knowledge
- Atlas Advertiser Suite
- ChannelAdvisor
- ClearSaleing
- DC Storm
- Encore Media Metrics
- IBM Coremetrics
- IgnitionOne
- Intelligent Reach
- Kenshoo
- Lynchpin
- Marin Software
- Mediaplex
- Media Contacts - Artemis
- PwC
- QuBit
- Rimm-Kaufman Group
- Shomei
- TagMan
- Visual IQ Inc.
Download a copy of the report to learn more.
A free sample is available for those who want more detail about what is in the report.
Featured suppliers
Aggregate Knowledge
Downloads
-
SAMPLE: Marketing Attribution Management Buyer's Guide 2013
(960 KB PDF)
-
Marketing Attribution Management Buyer's Guide 2013
(3.34 MB PDF)
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