Mobile E-commerce Best Practice Guide

Overview

The Mobile E-commerce guide is a comprehensive document to help steer you towards understanding and implementing e-commerce functionality into this challenging and rapidly evolving channel. 

About this guide

This guide is intended as a single point of reference covering best practice approaches for all the topics that anyone involved with mobile e-commerce functionality might need.

We have structured the document around all the aspects necessary to establishing an e-commerce presence within your mobile operations. These are broken down into seven individual sections for ease of reference: 

• Multichannel functions
• Home pages and navigation
• Site Search
• Product pages
• Checkout process
• Mobile payment options
• Mobile comparison sites

Who this guide is for

Our guide will help you if you are involved in either commissioning or creating mobile e-commerce within an organisation.

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