Mobile Marketing Buyer's Guide

Overview

Author: Aliya Zaidi, Econsultancy
Pages: 117 pages
Structure: Market trends and issues, 14 supplier profiles 

About this Guide

This buyer's guide is aimed at those who are investigating the market for mobile marketing platforms, with profiles of 14 leading suppliers. The 117-page guide, which has a UK focus, provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful mobile marketing and mobile advertising campaigns.

Mobile marketing covers a range of different technologies, including SMS, MMS, mobile internet and mobile advertising, as well as channels that are still in their infancy, such as Bluetooth and proximity marketing, 2D codes, image recognition services, and billing and payment systems. 

Contents

Like all our buyer's guides, the report starts with a look at trends in the marketplace, as well as an assessment of this sector's strengths, weaknesses, opportunities and threats.

Trends in this sector include: 

• Changes in user behaviour bring mobile to centre-stage
• Growth of smartphones and the iPhone
• Entry of big brands into mobile marketing
• Lack of open standards holds back the industry
• Immediacy of information drives growth of mobile internet
• Retailers gear up for mobile commerce
• Growth of mobile advertising as brands continue to invest
• Integration of augmented reality and mobile applications

The report contains profiles of the following vendors:
Atcom, Bluestar Mobile, Brand Attention, Incentivated, Interlinked Media, Inside Mobile, Kodime, Marvellous Mobile, mBlox, Mobile Interactive Group, Minick, Mobile Flow, Shock Concepts, Velti. 

Who is This Guide For?

It is primarily aimed at marketers who want to assess the mobile marketing sector and compare suppliers who offer technology platforms and services. As well as prospective buyers of technology and services, it is also relevant for others, including mobile specialists and analysts who want to research this market.  

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