Online Ad Serving Solutions - A Buyer's Guide

Editor's Note: The Online Ad Serving Buyer's Guide 2008 is now available. Econsultancy's 109-page Ad Serving Solutions Buyer's Guide (2006) is perfect for any publisher, network, advertiser or agency looking to research the ad serving marketplace and learn about issues, potential pitfalls and best practice. The guide comprises market research with contributions from industry experts, a SWOT analysis for the sector, sector growth forecasts, a guide to pricing, tips and tricks, a vendor services matrix and 16 vendor profiles. Ad serving solutions profiled in this guide: 24/7 Real Media, Accipiter, ADTECH, Atlas, Bluestreak, CheckM8, DoubleClick, Eyeblaster, Falk, M3 Media Services, Mediaplex, phpAdsNew, RedEye, Tangozebra, Tradedoubler and ZEDO.

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