Online Advertising Networks Buyer's Guide 2007

Editor's note: the Online Advertising Networks Buyer's Guide 2008 is now available. Online Advertising Networks are proving to be an increasingly attractive proposition for brands who want to broaden their reach and increase the diversity of their advertising beyond the major portals. With a focus on the UK marketplace, our 182-page Ad Networks Buyer’s Guide contains a wealth of information about this fast-growing online sector and includes profiles of 21 leading UK ad networks. Whether for branding or acquisition campaigns, networks are recognised as having a significant role to play as evidenced by the doubling in size of this sector since our previous buyer's guide in 2005. This is the perfect starting place for publishers, advertisers, media buyers and agencies to quickly research a variety of networks while also learning about this quickly evolving sector. There is information on the latest Ad Networks market trends including a SWOT analysis and tips to help you evaluate the suitability of networks to your requirements. The 21 networks we have profiled are:

• 24/7 Real Media
• Accelerator-Media
• ad 2-one
• ad pepper
• AdLINK
• Adsmart
• Advertising.com
• Adviva
• BlueLithium
• Burst Media
• Casale Media
• eType
• Fuel
• MediaBrokers
• Media Run
• Migration Marketing
• Sky Media
• TradeDoubler
• Tribal Fusion
• Unanimis
• vcmedia

Headline trends within this market include: • Formation of industry body IASH welcomed as advertisers push for greater transparency.
• Behavioural targeting increases ad networks' effectiveness.
• Squeeze on margins prompts trend towards consolidation.
• Auction model set to drive efficiency in buying and selling.
• Ad networks develop as 'long tail' marketing vehicles.
A network matrix is also included, so you can quickly identify the networks that offer the services you need. Buyer’s Guides cost £99 individually or are free to subscribers, from £149 per year. Subscribers have access to *all* of our reports. Our popular £249 per year ‘All-in-One’ Gold package includes an individual subscription, an enhanced listing, a job listing and unlimited online press release distribution. *A sample is available below for non-subscribers. Check it out!

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