Online Display: Growth, Complexity and Integration

This 35-slide display presentation was delivered by Econsultancy's Research Director Linus Gregoriadis at the OMMA Display conference in London in September 2012.

It looks at the complex display advertising ecosystem, real-time bidding, growth of social media advertising and integration of display with other channels.

A few of the topics covered in the presentation include:

• Real-time bidding
• Social media advertising
• Owned, 'earned' and paid-for media
• Integration of display with other channels

A full copy of the report is available as a PDF download.