There is a newer version of this report available: Social Listening Buyer's Guide 2013
Downloads
-
SAMPLE: Online Reputation and Buzz Monitoring Buyer's Guide
(778 KB PDF)
-
Online Reputation and Buzz Monitoring Buyer's Guide
(2.82 MB PDF)
Overview
Author: Aliya Zaidi, Econsultancy
Pages: 150 pages
Structure: Market trends and issues, 18 vendor profiles
About this Guide
This buyer's guide is aimed at those who are investigating the market for online reputation and buzz monitoring technologies, with profiles of 18 leading technology and tool providers. The 150-page guide provides details on the issues and trends affecting this sector, as well as information about best practice and tips for choosing a suitable vendor.
Contents
The report looks at trends in the marketplace, as well as an assessment of this sector's strengths, weaknesses, opportunities and threats.
Trends in this sector include:
- Market set for strong growth as rise of social media increases importance of online reputation
- Buzz monitoring becomes a hygiene factor for businesses seeking to manage risk
- Companies strive for structured approach and workflow, to make insights actionable
- Businesses wrestle with ownership and resourcing
- Digital marketers struggle to find right metrics
- Growing competition likely to trigger industry consolidation
- Free tools create demand for enterprise-level products
ASOMO, Attentio, AT Internet, BrandsEye, Brandwatch, Cymfony, Hapax, iCrossing Network Sense Monitoring, Onalytica, Market Sentinel, Meltwater Group, Nielsen BuzzMetrics, Radian6, Sentiment Metrics, Social Radar, Sysomos, Trackur, Visible Technologies.
Who is This Guide For?
It is primarily aimed at companies who are looking for a reputation monitoring provider or are reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.
Download a copy of the report to learn more.
A free sample is available for those who want more detail about what is in the report.
Testimonials
Just thought I'd drop a line about the latest Online Reputation and Buzz Monitoring Buyer's Guide. It's very good and extremely useful. As you know we're deeply involved with analytics and are evaluating partners to work with so this was extremely timely and the quality reminds me of the Forrester wave reports.
Steve Jackson, Director - Business Insights, Kwantic
Featured suppliers
Attentio
Cymfony
Hapax
Onalytica
Meltwater Group
Radian6
Sentiment Metrics
Social Radar
Sysomos
Trackur
Downloads
-
SAMPLE: Online Reputation and Buzz Monitoring Buyer's Guide
(778 KB PDF)
-
Online Reputation and Buzz Monitoring Buyer's Guide
(2.82 MB PDF)
How much does this report cost?
You can purchase just this report for $400.
However, become a Silver subscriber and you get total access to all our research for as little as $495.
As a Silver subscriber you get complete access to 700+ of our research reports for a whole year. This includes all past research and all the new research we publish during the year.
Get access to Econsultancy's multi award-winning research and guides. You join our community of the world's leading digital marketing and e-commerce practitioners. Read testimonials from other subscribers to see how valuable they find Econsultancy as a resource to help them become smarter digital marketers.
Cheapest and fastest way to get this report: Become a Silver subscriber now »
Consider your options: Find out more about why you should subscribe
