Online Surveys and Research: A Buyer's Guide

[Editor's Note: We have now published an update to this report. Online Surveys & Research Buyer's Guide 2007.] Using the internet to do research is fast taking off for its speed, flexibility, reach and cost effectiveness. But what do you need to know to do it well? And how should you choose a software solution or agency to help you do it? Who are the leading players in the UK market? This 120 page guide contains all you need to know about successful online research as well as full profiles on the leading software solutions and agencies in the UK. Amongst other things this guide answers questions such as:

• What different kinds of surveys are there that you might do online?
• What kinds of tools and services are available?
• What 'top tips' are there to conducting successful online surveys?
• What response rates should you expect online?
• How should you design online surveys to maximise completion rates?
• How many people do you need in your sample to make your research valid?
• What data formats do you need to work with?
• How should you incentivise online participants?
• What are online panels?

There are full profiles of the following software solution providers:

• Confirmit
• InstantSurvey
• Keypoint
• Merlinplus
• Net-MR
• Snap
• SphinxSurvey
• SurveyWriter.com
• The Survey System
• WebSurveyor

As well as profile of the following agencies:

• Harris Interactive
• Millward Brown UK
• MORI
• NOP World
• SKOPOS
• Virtual Surveys

The full version of the guide can be purchased for £79 + VAT or it is free to Econsultancy subscribers. There is also a free sample version below which you can download which has the full table of content, introduction and vendor overview. [Editor's note: Please refer to our Online Surveys and Research Topic Page for more resources.]

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