Event Presentations

We run over 100 events a year — some big, some small. Learn more, and book online, in our Events section.

The presentations at these events (mostly Powerpoint) contain some excellent material from leading gurus and practitioners. Below are those presentations, named after the relevant event, listed with the most recent first.

Mike Baxter, SalesLogiq, WNIOM Presentation

In this presentation, Mike Baxter talks about "Web Design 2.0 - the power of design patterns" Mike originally trained as a psychologist and then spent several years in user needs analysis before moving into product design. He was Professor of D...

Mike Grehan, Smart Interactive, WNIOM Presentation

Download Mike Grehan's presentation on Search Marketing from our What's New in Online Marketing event, Wednesday 7 June 2006. Mike is founder and CEO of Smart Interactive, the European division of MarketSmart Interactive, the world's largest se...

Acquisition: Keynote

Caroline McGuckian, LBi (formerly Wheel) With more than 10 years digital experience, Caroline’s career in media planning and buying spans Hobsons Publishing, Carat Interactive and her own agency Oscar Media which was acquired by LBi. As Media D...

Acquisition: Case Study 1

Andrew Harding, Director of Strategic Internet Services, The Carphone Warehouse Andrew has worked in retailing for 10 years and online for 7. He started at British Home Stores selling ladies knitwear! He did the deal with CPW to sell mobile pho...

Neil Mason - Online Marketing Masterclasses 2004

Neil Mason's 64-slide keynote presentation at Econsultancy's 2004 Online Marketing Masterclasses on how to convert customers online. Neil's presentation examines the latest issues, challenges and opportunities for online conversion, provides a ...

MORE TH>N - Online Marketing Masterclasses 2004

MORE TH>N'S Martin Aylward's presentation at Econsultancy's 2004 Online Marketing Masterclasses on Online Customer Acquisition. Martin explains MORE TH>N's approach to online marketing and customer acquisition. There is a strong focus on measur...

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Featured Research

Using Social Media to Influence Influencers: Digital Workshop

2013 is the year of going "beyond the like" to build deeper engagement, with successful brands leading the way in allowing (satisfied) customers to do the heavy lifting on their behalf. This Digital Workshop presentation includes slides and instructions for the audio replay of this session. Download for an intense hour of learning how to define, identify and build innovative influencer initiatives for your organization. Presented by Ana Garcia Doyle.

Mobile Sophistication and Strategy Report

Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.

Facebook Innovation Briefing

Econsultancy's Facebook Innovation Briefing is a 50+ slide presentation, delivered at an Econsultancy trends briefing by Christian Gladwell, a business intelligence and social strategic insight specialist. The presentation explores how companies are currently being active within the social network giant and where things are heading in the future, giving you inspiration and preparation to successfully engage with users in new and exciting ways.

Achieving Digital Balance

A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

Search Engine Optimization (SEO) Best Practice Guide

Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best Practice Guide contains everything you need to know about search engine optimization. At more than 300 pages long, this document will help you understand search marketing like never before. Make no mistake: this guide contains lots of actionable, real world insight. It will help you immediately start to improve your performance across the search engines.