Digital Marketing and E-commerce Careers Guide: For Senior Digital Professionals
The Digital Marketing and E-commerce Careers Guide for senior digital professionals provides advice on how to improve your career. It is free to download and aimed at UK professionals.
Internet Statistics Compendium
Econsultancy’s Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.
2012: Email in Action
Consumers are changing the way they use digital media, and email marketers are adjusting their strategies accordingly. This study, Email in Action, was produced by Econsultancy and the Email Experience Council of the Direct Marketing Association, and drew input from over 450 marketing organizations and agencies in North America with an email focus. It examines the big changes, reveals current adaptive practices, and explores the creative ways in which email marketers are responding to new challenges.
Marketing Budgets 2012
The Marketing Budgets 2012 report, published by Econsultancy in association with Experian Marketing Services, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
State of Digital Marketing in Australia
The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.
Media Growth Trends
The second annual Econsultancy report on Media Growth Trends is an in-depth continuation of last year’s study, in partnership with The Jordan, Edmiston Group, Inc. The goal for this report was to capture senior media, information, marketing services and technology executives’ outlook on growth opportunities and key challenges as the industry continues to respond to dramatic changes in the media and technology landscape.
The Fundamentals of Digital Discounting Smart Pack
Our Smart Packs explore rapidly changing areas in marketing, and quickly bring marketers up to the cutting edge. This Pack, The Fundamentals of Digital Discounting explores one of the hottest topics of the past year. Digging deep to cut through the hype, it outlays basic effects of discounting, then builds up through cultural and technological change, strategic shifts, and the new tactical opportunities for marketers that are being capitalized upon by companies like Groupon, Amazon, Gilt, and more.
Email Marketing Platforms Buyer's Guide 2012
An invaluable resource for those investigating the market for email marketing platforms, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The 234-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful email campaigns.
Online Communities: Part One - Starting a Community
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. This report, Part One, Starting A Community explores the foundational concepts of community, the advantages for companies who take the time to build them, and explores the preliminaries of using the largest community-facilitating digital services.
Checkout Optimization Guide: 70 ways to increase conversion rates
Problems with the checkout process are still the biggest single source of revenue loss for most e-commerce businesses. This report identifies 70 awesome recommendations and includes lots of practical insight to help you reduce your checkout abandonment rates.
When will we see the results? What kinds of results can we expect? By interviewing vendors and users, we aim to answer those questions and more...
