Australia: SaaS Trends Briefing
This 11-page briefing, sponsored by Macquarie Telecom, is free to registered users and contains the latest market trends, developments, issues, statistics and useful resources relating to the SaaS technology landscape in Australia.
Marketing Automation Trends Briefing: Digital Cream London 2013
Econsultancy's Marketing Automation Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing automation as highlighted by client-side digital marketers during Digital Cream London 2013. The marketing automation roundtable was sponsored by Oracle Eloqua and moderated by Steven Elliott, Managing Director at MarketOne.
Australia: Digital Landscape Briefing
This 12-page briefing, sponsored by Macquarie Telecom, is free to registered users and contains the latest market trends, developments, issues, statistics and useful resources relating to the digital marketing and ecommerce landscape in Australia.
The Realities of Online Personalisation
The Realities of Online Personalisation report, sponsored by Monetate, looks in detail at what is driving online personalisation, the tactics and types of data being used to tailor the online customer experience and the barriers to success. The research is based on a survey of more than 1,100 digital and ecommerce professionals working for brands and agencies.
Cross-Channel Marketing Trends Briefing: Digital Cream London 2013
Econsultancy's Cross-Channel Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges related to cross-channel marketing as highlighted by client-side digital marketers during Digital Cream London 2013. The Cross-Channel Marketing roundtable was sponsored by Responsys and moderated and facilitated by Jon Stanesby, Associate Director of Strategic Services at Responsys and Jeremy Wilson, COO at Practicology.
Big Data Trends Briefing: Digital Cream London 2013
Econsultancy's Big Data Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to big data as highlighted by client-side digital marketers during Digital Cream London 2013. The Big Data roundtable was sponsored by TagMan and moderated by Michael Barnett, Strategies Editor at Marketing Week.
HR in a Digital World (Australia)
Keynote presentation (85+ slides) by Jake Hird, outlining the relationship between HR and wider digital transformation in Australia. Delivered at Carter Murray's closed roundtable conference in Sydney during April 2013.
How to Approach Content Marketing and be Poised for Success: Digital Workshop
The presentation from our second Digital Workshop webinar gives you insight on how to approach a content marketing process and develop a plan on how you can use that process to make the most of your content in the future. The tools and techniques discussed are designed to help you manage and streamline the planning and execution of content marketing.
Mobile marketing: Australia
Keynote presentation (80+ slides) by Jake Hird, outlining the state of mobile marketing in Australia. Presented at ExactTarget's Digital Cafe events in Sydney and Melbourne during April 2013.
Email Marketing Industry Census 2013
The seventh annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.
