Cover for Australia: SaaS Trends Briefing

Australia: SaaS Trends Briefing

This 11-page briefing, sponsored by Macquarie Telecom, is free to registered users and contains the latest market trends, developments, issues, statistics and useful resources relating to the SaaS technology landscape in Australia. 

Cover for Marketing Automation Trends Briefing: Digital Cream London 2013

Marketing Automation Trends Briefing: Digital Cream London 2013

Econsultancy's Marketing Automation Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing automation as highlighted by client-side digital marketers during Digital Cream London 2013. The marketing automation roundtable was sponsored by Oracle Eloqua and moderated by Steven Elliott, Managing Director at MarketOne.

Cover for Australia: Digital Landscape Briefing

Australia: Digital Landscape Briefing

This 12-page briefing, sponsored by Macquarie Telecom, is free to registered users and contains the latest market trends, developments, issues, statistics and useful resources relating to the digital marketing and ecommerce landscape in Australia. 

Cover for The Realities of Online Personalisation

The Realities of Online Personalisation

The Realities of Online Personalisation report, sponsored by Monetate, looks in detail at what is driving online personalisation, the tactics and types of data being used to tailor the online customer experience and the barriers to success. The research is based on a survey of more than 1,100 digital and ecommerce professionals working for brands and agencies.

Cover for Cross-Channel Marketing Trends Briefing: Digital Cream London 2013

Cross-Channel Marketing Trends Briefing: Digital Cream London 2013

Econsultancy's Cross-Channel Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges related to cross-channel marketing as highlighted by client-side digital marketers during Digital Cream London 2013. The Cross-Channel Marketing roundtable was sponsored by Responsys and moderated and facilitated by Jon Stanesby, Associate Director of Strategic Services at Responsys and Jeremy Wilson, COO at Practicology.

Cover for Big Data Trends Briefing: Digital Cream London 2013

Big Data Trends Briefing: Digital Cream London 2013

Econsultancy's Big Data Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to big data as highlighted by client-side digital marketers during Digital Cream London 2013. The Big Data roundtable was sponsored by TagMan and moderated by Michael Barnett, Strategies Editor at Marketing Week.

Cover for HR in a Digital World (Australia)

HR in a Digital World (Australia)

Keynote presentation (85+ slides) by Jake Hird, outlining the relationship between HR and wider digital transformation in Australia. Delivered at Carter Murray's closed roundtable conference in Sydney during April 2013.

Cover for How to Approach Content Marketing and be Poised for Success: Digital Workshop

How to Approach Content Marketing and be Poised for Success: Digital Workshop

The presentation from our second Digital Workshop webinar gives you insight on how to approach a content marketing process and develop a plan on how you can use that process to make the most of your content in the future. The tools and techniques discussed are designed to help you manage and streamline the planning and execution of content marketing.

Cover for Mobile marketing: Australia

Mobile marketing: Australia

Keynote presentation (80+ slides) by Jake Hird, outlining the state of mobile marketing in Australia. Presented at ExactTarget's Digital Cafe events in Sydney and Melbourne during April 2013.

Cover for Email Marketing Industry Census 2013

Email Marketing Industry Census 2013

The seventh annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.