Measurement, Analytics and Optimisation Briefing - October 2008
Please note: There is a newer version of this report available
Download this free 12-page briefing to learn about the latest developments in web analytics, including the future of multivariate testing and optimisation, trends in Web 2.0 and mobile, and challenges resulting from increasing concerns about privacy.
Search Engine Marketing Buyer's Guide 2008
Please note: There is a newer version of this report available
This report is perfect if you are looking for an SEO or PPC agency, or seeking to learn more about the industry. The guide contains profiles of 31 leading UK agencies, all the latest market trends and tips for buyers.
Email Marketing Platforms Buyer's Guide 2008
Please note: There is a newer version of this report available
An invaluable resource for those investigating the market for email service providers, with profiles of 23 leading UK ESPs. This extensive guide also covers trends affecting email and tips and pitfalls for buyers.
Affiliate Marketing Survey Report 2008
This research is based on a survey of 250 merchants and 150 agencies, containing unique data about the use of affiliate marketing, spending on this channel and its effectiveness.
Online Shopping and Credit Crunch Survey Report
The Online Shopping and Credit Crunch Survey Report, free to Econsultancy users, sheds light on the impact that the economic climate is having on online spending.
Online Reputation and Buzz Monitoring Buyer's Guide 2008
Please note: There is a newer version of this report available
A 142-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.
The Future of Digital Marketing 2008 - Presentations
Programme brochure for Econsultancy's 2008 London event "The Future of Digital Marketing" with agenda and speaker details.
Managing Digital Channels Best Practice Guide
Must-have guide for anyone involved in managing digital channels. Answers on questions about KPIs, team and organisational structures, budgeting, skills, strategy and planning processes etc. An Econsultancy Best Seller.
Online Customer Service Briefing - June 2008
This free 9-page briefing provides the latest statistics, trends and tips for best practice. Understand when and how to deploy customer service tools, use user-generated content as a customer service tool, and implement multi-channel customer service.
Rate Card Survey 2008: How much do UK digital agencies charge?
Please note: There is a newer version of this report available
This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size. Useful for agencies and client-side.
