UK Search Engine Marketing Report 2008
Please note: There is a newer version of this report available
This 55-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation and paid search. Based on the biggest UK survey of its kind. There is a 2009 report available.
Comparison Engines Buyer's Guide 2008
This 143-page report, with profiles of 16 leading comparison engines, is a useful guide for all those investigating the shopping comparison market. Learn about increasing competition in the industry, the challenges of Web 2.0, and the emergence of social shopping.
Ireland Search Engine Marketing Report 2008
A detailed analysis of the fast-growing Ireland search market, covering search engine optimisation and paid search. Based on a 2008 survey of digital marketers.
Email Marketing Industry Census 2008
Please note: There is a newer version of this report available
A must-read report for email marketers covering the amount and type of email marketing carried out by organisations, issues affecting the industry and the effectiveness of email.
Measurement, Analytics and Optimisation Briefing - March 2008
This free, 16-page briefing contains a write-up of an Econsultancy roundtable on Measurement, Analytics and Optimisation.
Affiliate Marketing Networks Buyer's Guide 2008
Please note: There is a newer version of this report available
The definite guide to the £4 billion UK affiliate marketing industry, with profiles of 17 leading networks, the latest market trends and advice for buyers. The best affiliate marketing guide available.
Online Ad Serving Buyer's Guide 2008
Please note: There is a newer version of this report available
This guide contains profiles of 11 online ad serving platforms. The report covers market trends and tips and pitfalls for buyers. Particularly relevant for publishers and advertisers who are investigating this market.
Vertical Search Report 2008
Please note: There is a newer version of this report available
The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007, covering various aspects of this area.
Online Customer Engagement Report 2008
Please note: There is a newer version of this report available
Overview The Second Annual Customer Engagement Report, carried out in partnership with cScape, is based on an online survey of more than 1,000 respondents. It is essential reading for anyone trying to understand this complex area.
Web Analytics Buyer's Guide 2007
Overview [Editor's Note: the updated 2008 version of this Buyer's Guide is available.] http://www.e-consultancy.com/publications/web-analytics-buyers-guide-2008/ Author: Linus Gregoriadis and Richard Maven, Econsultancy Pages: 223 pages St...
