Measurement, Analytics and Optimisation Briefing - March 2008
This free, 16-page briefing contains a write-up of an Econsultancy roundtable on Measurement, Analytics and Optimisation.
Affiliate Marketing Networks Buyer's Guide 2008
Please note: There is a newer version of this report available
The definite guide to the £4 billion UK affiliate marketing industry, with profiles of 17 leading networks, the latest market trends and advice for buyers. The best affiliate marketing guide available.
Online Ad Serving Buyer's Guide 2008
Please note: There is a newer version of this report available
This guide contains profiles of 11 online ad serving platforms. The report covers market trends and tips and pitfalls for buyers. Particularly relevant for publishers and advertisers who are investigating this market.
Vertical Search Report 2008
Please note: There is a newer version of this report available
The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007, covering various aspects of this area.
Online Customer Engagement Report 2008
Please note: There is a newer version of this report available
Overview The Second Annual Customer Engagement Report, carried out in partnership with cScape, is based on an online survey of more than 1,000 respondents. It is essential reading for anyone trying to understand this complex area.
Web Analytics Buyer's Guide 2007
Overview [Editor's Note: the updated 2008 version of this Buyer's Guide is available.] http://www.e-consultancy.com/publications/web-analytics-buyers-guide-2008/ Author: Linus Gregoriadis and Richard Maven, Econsultancy Pages: 223 pages St...
Persuasion Marketing Briefing - November 2007
This is a free 9-page briefing based on Econsultancy's 2007 roundtable about Persuasion Marketing.
Affiliate Marketing Agencies Report 2007
This research, carried out in association with buy.at, is based on an online survey carried out in August and September 2007 and reflects the nature of affiliate marketing agencies.
Email Marketing Roundtable Briefing, October 2007
This is a free 12-page briefing based on an Econsultancy roundtable about Email Marketing which was held in 2007.
Future of B2B Online Marketing Briefing 2007
This briefing is a summary of an Econsultancy roundtable on the Future of B2B Online Marketing held in September 2007.
