Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.
This Econsultancy report about the digital landscape in Russia is the third in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.
The Australia Cross-Channel Marketing Report, sponsored by Experian Marketing Services, looks in detail at the level of integration of different digital channels, use of cross-channel technology and barriers to success. The research is based on a survey of nearly 200 Australian digital and ecommerce professionals working for brands and agencies.
The UK Search Engine Marketing Benchmark Report 2013, carried out in association with search agency NetBooster, contains a comprehensive analysis of the UK search marketing environment. Now in its seventh year, the report is based on a survey of 770 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search (PPC), and social media marketing.
The sixth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin, contains a comprehensive analysis of issues affecting the web analytics industry and valuable insights into the use of analytics and business intelligence tools.
Keynote presentation from Econsultancy's Digital Cream Hong Kong event on 27th June 2013, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online strategies and compared them with like-minded peers.
Econsultancy’s Content Marketing in South-East Asia Best Practice Guide features interviews with leading players across ASEAN and looks at some of the region's best content marketing case studies, as well as how organisations should structure their content marketing efforts.
An invaluable resource for those investigating the market for user experience agencies, with profiles of 23 suppliers, the latest market trends and tips and pitfalls for buyers. The 200+ page-report covers issues and trends affecting this sector, and contains information about best practice, as well as useful advice for those seeking a suitable supplier.
This report contains best practice tips and case studies for improving the mobile commerce user experience and giving ideas for how mobile can be used as part of a broader multichannel strategy.
It contains hundreds of tips and examples from mobile commerce sites on improving conversion rates, checkout optimisation, landing page design, and how to embrace the use of mobile in-store.
Attracting the right talent and effectively structuring your ecommerce organization are the keys to rapid and sustainable business growth. In this webinar you will hear perspectives on roles and responsibilities within an ecommerce organization, creating an optimal team structure, a phased approach to growing your team, and how to attract and retain the right talent for your company.