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Search Engine Marketing
(904 KB PDF)
If you really want to understand search engines and directories, how they work and how to use them for improving your search results rankings then you really must read this. Specially commissioned by e-consultancy from Mike Grehan, author of the definitive 'Search Engine Marketing: The Essential Best Practice Guide', this report contains all you need to know from the leading expert in this field. Mike's book usually costs $127 but this special guide is free to e-consultancy subscribers
This special report answers questions such as:- What's the difference between search engines and directories?
- How do they actually work?
- How should I submit to search engines?
- What must I NOT do to avoid getting banned?
- How do I optimise my pages for the best rankings?
- Which search engines are worth bothering with?
- What tools should I use to help me?
- Overview
- How search engines work
- Flat corpus text retrieval vs. HTML pages
- How directories work
- Social networks, bibliometrics, citation analysis
- Hubs and authorities
- From Discoweb to Teoma
- Submitting to search engines
- Meta tags and other important HTML tags
- Keywords and writing for search engines
- Problem pages
- Bad practice (spamming)
- The major search engines and directories
- Tools and resources
Downloads
-
Search Engine Marketing
(904 KB PDF)
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