Cover for Checkout Optimization Guide: 70 ways to increase conversion rates

Checkout Optimization Guide: 70 ways to increase conversion rates

Problems with the checkout process are still the biggest single source of revenue loss for most e-commerce businesses. This report identifies 70 awesome recommendations and includes lots of practical insight to help you reduce your checkout abandonment rates.

Cover for The Internationalisation of E-commerce: A Best Practice Guide

The Internationalisation of E-commerce: A Best Practice Guide

Econsultancy's Internationalisation of E-commerce Best Practice Guide is a comprehensive report designed to help businesses understand the benefits and challenges of selling online in other markets. The report details the complex issues associated with cross-border ecommerce, including pricing, shipping and legislation. The report also contains best practice tips for internationalising the brand online, including how to tailor the user experience for local market needs. 

Cover for Quarterly Digital Intelligence Briefing

Quarterly Digital Intelligence Briefing

Econsultancy's Quarterly Digital Intelligence Briefings sponsored by Adobe, look at some of the most important trends affecting the marketing landscape in 2011. The third of these reports, published in December 2011, looks at the extent to which organisations use social data, what is preventing them from harnessing social data as effectively as they would like, their approach to social CRM and the role of social signals for determining search rankings.

Cover for Multichannel Customer Experience Report

Multichannel Customer Experience Report

The second annual Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations are committed to delivering an integrated customer experience. The report, based on a survey of businesses, looks at what the most 'mature' companies are doing diffferently. The findings from an accompanying consumer survey (covering five different sectors) are also available. 

Cover for JUMP - Whitepapers live 4 presentations

JUMP - Whitepapers live 4 presentations

Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for JUMP - Whitepapers live 3 presentations

JUMP - Whitepapers live 3 presentations

Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for JUMP - Whitepapers live 2 presentations

JUMP - Whitepapers live 2 presentations

Presentations from the Whitepapers live 2 stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. 

Cover for JUMP - Whitepapers live 1 presentations

JUMP - Whitepapers live 1 presentations

Presentations from the Whitepapers live 1 stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Cover for JUMP - Analyse presentations

JUMP - Analyse presentations

Presentations from the Analyse stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Analyse is all about data, metrics, measurement, analytics. Data underpins any attempt to join up your marketing channels. 

Cover for JUMP - Lead presentations

JUMP - Lead presentations

Presentations from the lead stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. This track is about the big issues in making joined up marketing a reality: organisational structure, skills and culture, measurement and budgeting.