Reports in 'Travel & Leisure'

Digital Cream Dubai 2012 Presentation

Our second Digital Cream Dubai event on 21 February 2012 brought together 130 regional senior client-side marketers for an intense day of knowledge sharing on online marketing and e-commerce.

Econsultancy CEO Ashley Friedlein presented the findings from Econsultancy's State of Digital in MENA 2012 report, looking at current trends in the Middle East and North Africa.

Checkout Optimization Guide: 70 ways to increase conversion rates

Problems with the checkout process are still the biggest single source of revenue loss for most e-commerce businesses. This report identifies 70 awesome recommendations and includes lots of practical insight to help you reduce your checkout abandonment rates.

FUNNEL - Attract presentations

Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

This track is about diving into the demand generation tactics including email, search, content marketing, social, prospecting, lists, data management and channel marketing. It’s all about acquiring new names and new leads.

FUNNEL - Engage presentations

This track is about developing stronger relationships with prospects so they’re happy to share their data with you. Plus new engagement tactics including web personalisation, behavioural targeting, conversion optimisation, analytics, testing and account identification.

FUNNEL - Nurture presentations

B2B and considered purchase sales take time. This track highlights the new tactics including marketing automation, lead nurturing, lead scoring and integrated telemarketing.

FUNNEL - Convert presentations

This track puts the spotlight on the ultimate aim: revenue. Specifically, how to effectively qualify and pass leasd to sales using CRM, campaign management, revenue performance management and customer lifecycle marketing.

FUNNEL 2011 Presentations

Multichannel Customer Experience Report

The second annual Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations are committed to delivering an integrated customer experience. The report, based on a survey of businesses, looks at what the most 'mature' companies are doing diffferently. The findings from an accompanying consumer survey (covering five different sectors) are also available.

JUMP - Whitepapers live 4 presentations

Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

JUMP - Whitepapers live 3 presentations

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Featured Reports

JUMP Magazine 2012

JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on October 10 in London and on November 1, 2012 in New York. In this issue of JUMP Magazine, we look at new ways to bridge the multi-channel gap. Big data is the theme, but there are also articles on the socialization of customer service, innovative multichannel campaigns, mobile apps vs. websites, discounting and media growth trends.

The Multi-Screen Marketer

The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.

The ROI of Tag Management

The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.

Facebook Pages for Business Best Practice Guide

Econsultancy's Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.

This 100+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation.

The guide also contains a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.

Online Communities Part Two: Engaging Your Community Across Multiple Platforms

Online Communities Part Two: Engaging Your Community Across Multiple Platforms is the second report in a series of four by DJ Waldow that focus on digital community building. This report uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.

Marketing Attribution: Valuing the Customer Journey

Econsultancy's Marketing Attribution: Understanding Value Across the Customer Journey, sponsored by Google Analytics, is a survey and collection of interviews with marketers about the benefits of attribution across multiple channels, various approaches and technologies used, and the keys to success.

Internet Statistics Compendium

Econsultancy’s Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Achieving Digital Balance

A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

Search Engine Optimization (SEO) Best Practice Guide

Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best Practice Guide contains everything you need to know about search engine optimization. At more than 300 pages long, this document will help you understand search marketing like never before. Make no mistake: this guide contains lots of actionable, real world insight. It will help you immediately start to improve your performance across the search engines.

Internet Marketing Strategy Briefing

Econsultancy’s Internet Marketing Strategy Briefing is free to download for registered members and covers the most important online trends in digital marketing, including customer centricity, channel diversification, data, social media and content strategy.