There is a newer version of this report available: SEO Agencies Buyer's Guide 2012

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Overview

Author: Jake Hird and Linus Gregoriadis, Econsultancy

Pages: 188 pages

Structure: Market trends and issues; SWOT analysis; tips and pitfalls; profiles of 31 UK agencies; summary matrix and charts (for comparing agencies)

About this Guide

The guide focuses on the UK search engine optimisation (SEO) marketplace, with profiles of 31 leading agencies

It contains detailed information about the trends and issues affecting this particular sector of digital marketing, as well as advice about how to find the right agency. There is also extensive insight from leading agencies on the front-line of the natural search industry, as well as input from client-side companies, including GAME, IPC Southbank and the Towergate Partnership.

Contents

The report starts with a look at trends in the marketplace, as well as our analyst forecasts for SEO spending during 2009.

Trends within this market include:

  • Search marketers harness social media to boost visibility
  • Focus on new search platforms and tools as search behaviour changes
  • Companies strive for best practice as SEO evolves
  • Improved technology and processes help understanding of return on investment
  • Google maintains its grip on the search marketplace
  • Microsoft and Yahoo seek to dent Google’s market share

The 31 agencies profiled are: 

Ambergreen, Barracuda Digital, bigmouthmedia, Browser Media, ClickThrough Marketing, DBD Media, Epiphany Solutions, Equi=Media, Factotum Creative, Fresh Egg, Greenlight, Guava, Harvest Digital, High Position, iCrossing, i-level Search, Latitude, LBi, Leapfrogg, Make It Rain, Optimize, Propellernet, Receptional, Search Laboratory, SEOptimise, SiteVisibility, Steak, Summit Media, Tamar, The Search Works and VCCP Search

You can download the free sample to see the full list of contents.

Who Is This Guide For?

It is aimed at marketers looking to outsource the management of SEO activity, or to review their existing agency relationships.

The document is also relevant to anyone interested in understanding the current state of the UK natural search landscape. The report is focused on the UK market, but much of the content is relevant for those operating in international markets. 

Related Resources

We recommend that you also read our Search Engine Optimization (SEO) - Best Practice Guide before engaging agencies. We have also published a Paid Search Agencies Buyer’s Guide which complements this report. 

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