Shopping Comparison Briefing - December 2006

This free 11-page briefing is a summary of an Econsultancy roundtable on shopping comparison (registration required). The document contains a write-up of the discussion, an overview of the UK market, the latest statistics and a section on useful resources. Topics discussed include: CPA versus CPC, differences in comparison engines' effectiveness, product comparison (not just price comparison), importance of good feeds. Attendees included internet marketing representatives from the following organisations: Channel Intelligence, DSGi, eBags, Kelkoo, Pangora, PriceRunner, Reevoo, Summit Media, uSwitch.