Social Media Roundtable Briefing - June 2008

This is a free 12-page briefing based on Econsultancy's May 2008 roundtable about Social Media (registration required). The document contains the following: -) Overview of market trends
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) What's new about social media?
-) Risks, rewards and best practice
-) Social media measurement and budget allocation Attendees included representatives from the following organisations: Camelot, COI, Dell, Econsultancy, Guava, Harvest Digital, Mars, Microsoft, NixonMcInnes, Qube Media, RBI, Signet, Vodafone.