South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore 2012

Overview

Contributions from: John Sinke, Ivan Wong, Saleem Jumabhoy, Ketan Samani, Eddie Choi, Eu Gene Ang, Marco Ryan, Jake Hird, Chris Lee, Alex Shaida

Pages: 22 pages

Structure: Roundtables covered include ecommerce and onsite conversion rate optimisation, online advertising, email marketing, cross-channel online marketing, search engine optimisation and data analytics, social media optimisation, customer experience management, mobile commerce marketing and apps, strategic content development, curation and marketing, social media tools and best practices.

About this guide

The briefing focuses on the ASEAN digital marketing trends highlighted by client-side marketers whilst at Digital Cream Singapore 2012. Each section contains information about the challenges faced by marketers and how they are solving them in their companies.

The guide has been authored adhering to the Chatham House Rule under which all Digital Cream events operate, which means that for confidentiality no specific company or person (other than the moderators) have had their quotes and experiences attributed.

Table of contents

1. Executive Summary
2. Introduction
1. About Econsultancy
3. Acknowledgements
4. Roundtable Highlights
1. Ecommerce and onsite conversion rate optimisation
2. Online advertising: strategy and maximising returns
3. Email marketing
4. Cross-channel online marketing
5. Search engine optimisation and data analytics
6. Social media optimisation – managing, marketing and measuring
7. Customer experience management
8. Mobile commerce marketing and apps
9. Strategic content development, curation and marketing
10. Social media tools and best practices

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