Contents
Overview
We're building a library of template files to help you with your web and digital marketing projects. You can see the range of files below that we've already put together with more to come.
These files come from a range of leading practitioners to show you how they are doing things and to give you templates that you can edit, modify and build upon.
If there's a particular template file you'd like, that we don't already have, then do contact us and we can see if we can track it down.
End of Iteration Review - Web Project Template Files
Download this Agile toolkit template: End of Iteration review. As well as highlighting the achievements and lessons learned from the last iteration, one of its main functions is to act as a sense check on how well the work effort is being estimated within each iteration.
Features Tracking Matrix - Web Project Template Files
Part of our Agile toolkit this Features Tracking Matrix is a handy template file you can adapt. The features list lists everything in priority order. The features list should be continuously updated to ensure that priority features are being delivered first.
Features Description - Web Project Template Files
Download this template - an example Feature Card for use in Agile web projects. Feature cards are the Agile equivalent of articulating detailed requirements. Once a feature is written it is incorporated in the Features Tracking Matrix where it is prioritised and allocated to an iteration.
Website User Agreement - Web Project Template Files
Download this template website User Agreement, or Terms and Conditions, to use, and adapt, for your own web site. Available as a Word document.
Service Level Agreement (SLA) - Web Project Template Files
Need a template SLA for a website that you can adapt for your own web project? Download our template Service Level Agreement (MS Word). It contains a list of the content that you'd expect to be detailed within such an agreement. The document can be used as a checklist to ensure the important parts of any maintenance agreement are correctly specified post development.
Online Brand Analysis
The Online Brand Analysis document is an anonymous study of brand analysis, used for genuine clients, combining both onsite and offsite consumer behaviour (with a focus upon keywords and conversations). It is expected that the document will help you assess your brand footprint across the social web and make informed decisions in using social media as part of a branding strategy.
Digital Marketing Template Files
Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.
Web Analytics Pitch Scorecard
This document has been designed to help you assess analytics vendors when they pitch for business. It's included as part of Econsultancy's Digital Marketing Template Files
Search Engine Marketing: PPC Reporting - Digital Marketing Template Files
Core, customisable templates to help you report and analyse your paid search (PPC) campaigns. This is included as part of Econsultancy's Digital Marketing Template Files.
Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files
A selection of key documents to help guide you through assessing or starting a paid search (PPC) campaign. All templates are easily adaptable and are included as part of a wider digital marketing pack.
Request For Proposals (RFPs) Bundle
If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an "RFP" (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.
Web Design & Build Request For Proposal (RFP)
If you're considering working with a website design services provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Social Media & Online PR Request For Proposal (RFP)
If you're considering working with a social media or online PR services provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Mobile Marketing Request For Proposal (RFP)
If you're considering working with a mobile marketing services provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Web Analytics Request for Proposal (RFP)
If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Twitter for Business
This report is aimed at companies and individuals who are thinking of joining Twitter and want to find out more about the social platform, as well as people who are currently using Twitter for business, and want a deeper understanding of best practice.
SEO Trends: Issues and Opportunities
The SEO Trends Report, produced in association with Conductor, highlights the findings of a survey of more than 350 SEO practioners. It explores the state of SEO in the marketing mix, trends, budgeting, measurement, and the role of technology in automating key aspects of search engine optimization.
Business Cases Bundle
You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.
Social Media & Online PR Business Case
Need to convince your boss that social media is right for your company? Do you need to make an investment in Online PR but want to make sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
Mobile Marketing Business Case
Need to convince your boss that mobile activity is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
