Econsultancy's online advertising research includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case for advertising online should you need to convince your boss to invest in this area.
Latin America: Internet Statistics Compendium
Econsultancy's Latin America Internet Statistics Compendium is a comprehensive collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media within the region.
North America: Internet Statistics Compendium
Econsultancy's North American Internet Statistics Compendium is a comprehensive collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media within the region.
UK: Internet Statistics Compendium
Econsultancy's UK Internet Statistics Compendium is a comprehensive collection of the most recent worldwide statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media.
Global Internet Advertising Statistics
Econsultancy's Global Internet Advertising Statistics document is one of 11 individual downloads that make up Econsultancy’s Global Internet Statistics Compendium, a comprehensive compilation of worldwide statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
Australia and New Zealand: Internet Statistics Compendium
Econsultancy's Australia and New Zealand Internet Statistics Compendium is a comprehensive collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related digital media within the region.
Demand-Side Platforms (DSPs) Buyer's Guide
Please note: There is a newer version of this report available
Econsultancy's Demand-Side Platforms Buyer's Guide focuses on the DSP and RTB (real-time bidding) marketplace, with detailed information about the trends and issues affecting the online display advertising sector. The report contains best practice and tips for identifying the right DSP to meet your needs and includes profiles of 16 leading vendors (DSPs) in this space.
Understanding Convergence and Performance Marketing: Trends Briefing
The Understanding convergence & performance marketing: Trends briefing is a 12 page document, sponsored by ValueClick Media, which is free to registered users. Inside, it contains the latest market trends, developments, issues, statistics and useful resources relating to convergence and performance marketing.
Media Growth Trends 2011
Please note: There is a newer version of this report available
The Media Growth Trends report explores executive opinion and prediction in the areas of online publishing and media. This report has a US focus, but is relevant for an international audience as it includes data from a number of trans-national companies and asks for respondent views on international investment and growth. Topics include the identification of the drivers for near and mid-term growth, internal and systemic obstacles, vital trends and predictions for M&A activity in the space.
Innovation Awards 2011 Winning Entries
In 2008, we launched the industry‘s first Innovation Awards, designed to give clients, suppliers and agencies recognition for genuine innovation and success in digital marketing. For the 2011 Innovation Awards, we assembled an international judging panel from companies known for innovation, such as the BBC, Mercedes-Benz, Dell, Telefonica (O2), DuPont, BT, Net-a-Porter, Mindshare, SMAC, and Newsforce, as well as digital gurus such as Paul Boag, Sam Decker and Ian Jindal. This document provides all the winning entries as they were provided to us, minus any confidential information and supporting materials.
UK Internet Advertising Statistics
Econsultancy's UK Internet Advertising Statistics document is one of 11 individual downloads that make up Econsultancy’s UK Internet Statistics Compendium, a comprehensive compilation of statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
