Econsultancy's online advertising research includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case for advertising online should you need to convince your boss to invest in this area.
The Future of Digital Marketing 2009 - Presentations
Please note: There is a newer version of this report available
The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.
Mobile Marketing Buyer's Guide
This buyer's guide is aimed at those who are investigating the market for mobile marketing, with profiles of 14 leading suppliers offering platforms and related services. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful mobile marketing and advertising campaigns.
Online Advertising Networks Buyer's Guide 2009
This guide is relevant for publishers, advertisers and agencies, with profiles of 23 leading online advertising networks, the latest trends in digital display advertising and tips for buyers. A UK focus but relevant globally.
Display Advertising – Digital Marketing Template Files
Display advertising is a powerful online medium both for direct response and brand campaigns. Here you'll find a broad selection of template files to help you from start to finish when implementing and executing a display campaign.
Display Media Plan: Brand Campaign - Digital Marketing Template Files
A key planning document to help you understand how to plan for a brand-led online advertising campaign. This template is included as part of a wider digital marketing bundle.
Display Media Reporting: Campaign Response - Digital Marketing Template Files
A customisable document to guide you in reporting and analysing online display campaigns.This document is part of Econsultancy's Digital Marketing Template Files pack.
Display Media Plan: Direct Response Campaign - Digital Marketing Template Files
Two customisable documents to help you plan a display advertising campaign. These templates are included as part of a wider digital marketing pack.
Display Media Plan: Campaign Forecast - Digital Marketing Template Files
A customisable document to guide you in planning and predicting online display campaigns.This document is included as part of our Digital Marketing Template Files.
Vertical Search B2B Report
A B2B-focused report about vertical search based on an online survey of more than 500 media and internet professionals, giving the perspective of both publishers and advertisers.
Paid Search Marketing (PPC) - Best Practice Guide 2008
Please note: There is a newer version of this report available
Our Paid Search Marketing (PPC) Best Practice Guide will help beginners and experts implement and execute PPC strategies to maximise return on investment.
