Here are our reports and research relating to B2B (business-to-business) marketing. Some of the reports are specific to B2B while some broader but are still relevant to B2B. If the B2B research you are looking for isn't here, please contact us.
2012: Email in Action
Consumers are changing the way they use digital media, and email marketers are adjusting their strategies accordingly. This study, Email in Action, was produced by Econsultancy and the Email Experience Council of the Direct Marketing Association, and drew input from over 450 marketing organizations and agencies in North America with an email focus. It examines the big changes, reveals current adaptive practices, and explores the creative ways in which email marketers are responding to new challenges.
Marketing Automation Best Practices
Marketing Automation Best Practices is a guide to understanding and improving marketing automation - the process of using technology to manage, scale, and measure marketing efforts. What is marketing automation? How can it work for my organization? 
When will we see the results? What kinds of results can we expect? By interviewing vendors and users, we aim to answer those questions and more...
Email Marketing Best Practice Guide
Econsultancy's Email Marketing Best Practice Guide is a comprehensive document that will help you understand everything you need to know about this complex channel. It is ideal and recommended reading for either agencies, suppliers or in-house client teams.
M-commerce Innovation Briefing
This 100+ slide presentation, delivered at an Econsultancy trends briefing, covers m-commerce and associated innovation, trends, and strategies. With the rise in usage of smart devices and the inevitable excitement with the latest tablet playthings, this presentation is packed with cutting edge examples marketers can use to understand the relevance of m-commerce to their business.
FUNNEL - Attract presentations
Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
This track is about diving into the demand generation tactics including email, search, content marketing, social, prospecting, lists, data management and channel marketing. It’s all about acquiring new names and new leads.
FUNNEL - Engage presentations
Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
This track is about developing stronger relationships with prospects so they’re happy to share their data with you. Plus new engagement tactics including web personalisation, behavioural targeting, conversion optimisation, analytics, testing and account identification.
FUNNEL - Nurture presentations
Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
B2B and considered purchase sales take time. This track highlights the new tactics including marketing automation, lead nurturing, lead scoring and integrated telemarketing.
FUNNEL - Convert presentations
Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
This track puts the spotlight on the ultimate aim: revenue. Specifically, how to effectively qualify and pass leasd to sales using CRM, campaign management, revenue performance management and customer lifecycle marketing.
FUNNEL 2011 Presentations
Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.
The Innovation Report
Download our Innovation Report to see examples of cutting edge tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.
