Here are our reports and research relating to B2B (business-to-business) marketing. Some of the reports are specific to B2B while some broader but are still relevant to B2B. If the B2B research you are looking for isn't here, please contact us.
Website User Agreement - Web Project Template Files
Download this template website User Agreement, or Terms and Conditions, to use, and adapt, for your own web site. Available as a Word document.
Project Planning - Web Project Template Files
Run successful web projects with the aid of our template files and documentation. This pack contains the following: Work Breakdown Structure, Project Team Description, Responsibility Assignment Matrix, Effort Estimate, Risk Register, Risk Response Plan, Project Schedule – Waterfall, Project Plan
Template Files for Web Projects
Need help with web project management but don't know where to start? Econsultancy has created more than 40 individual best-practice template documents as downloadable files that you can customise to suit any web projects you’re working on.
Vertical Search B2B Report
A B2B-focused report about vertical search based on an online survey of more than 500 media and internet professionals, giving the perspective of both publishers and advertisers.
Managing Digital Channels Best Practice Guide
Must-have guide for anyone involved in managing digital channels. Answers on questions about KPIs, team and organisational structures, budgeting, skills, strategy and planning processes etc. An Econsultancy Best Seller.
Vertical Search Report 2008
Please note: There is a newer version of this report available
The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007, covering various aspects of this area.
Future of B2B Online Marketing Briefing 2007
This briefing is a summary of an Econsultancy roundtable on the Future of B2B Online Marketing held in September 2007.
Web Design Best Practice Guide
Please note: There is a newer version of this report available
Our aim in creating this best practice web design guide is to provide a regularly updated, single point of reference covering best practice approaches for all the topics that anyone involved with website design needs to be aware of.
UK Affiliate Census Report 2007
Please note: There is a newer version of this report available
The UK's thriving affiliate community represents an important group of internet marketers who collectively generated more than £2 billion in e-commerce sales during 2006. Yet despite their contribution to the growth of internet retail, remarkab...
Email Marketing - Roundtable Briefing, October 2006
This 10-page briefing is a summary of an Econsultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. ...
