B2B Marketing Reports | B2B Marketing Statistics & Template Files

Here are our reports and research relating to B2B (business-to-business) marketing. Some of the reports are specific to B2B while some broader but are still relevant to B2B. If the B2B research you are looking for isn't here, please contact us.

Winning New Work: A Business Development Guide for UK Digital Agencies & Consultants

Please note: There is a newer version of this report available

A 58-page guide for UK Digital Agencies and Consultants on how to win more work through effective business development. There is now a 2009 version available.

Global vs Local: Managing A Multinational Web Presence

A comprehensive look at the pros and cons of operating global websites, to identify whether it is best to manage the site from one centralised unit or via numerous local departments. The report features reviews of the multinational web strategi...

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Featured Reports

Using Social Media to Influence Influencers: Digital Workshop

2013 is the year of going "beyond the like" to build deeper engagement, with successful brands leading the way in allowing (satisfied) customers to do the heavy lifting on their behalf. This Digital Workshop presentation includes slides and instructions for the audio replay of this session. Download for an intense hour of learning how to define, identify and build innovative influencer initiatives for your organization. Presented by Ana Garcia Doyle.

Mobile Sophistication and Strategy Report

Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.

Internet Statistics Compendium

Econsultancy’s Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Achieving Digital Balance

A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

Search Engine Optimization (SEO) Best Practice Guide

Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best Practice Guide contains everything you need to know about search engine optimization. At more than 300 pages long, this document will help you understand search marketing like never before. Make no mistake: this guide contains lots of actionable, real world insight. It will help you immediately start to improve your performance across the search engines.

Internet Marketing Strategy Briefing

Econsultancy’s Internet Marketing Strategy Briefing is free to download for registered members and covers the most important online trends in digital marketing, including customer centricity, channel diversification, data, social media and content strategy.

Reports in 'B2B Marketing'