You'll find a list of reports relating to social networks and online communities below, while some are specifically concerned with social networks and online communities, others deal with related topics. If you can't find the information you're looking for about social networks and online communities, drop us a line and we'll point you in the right direction.
Online Reputation and Buzz Monitoring Buyer's Guide 2010
Please note: There is a newer version of this report available
A 150-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.
SEMPO State of Search Engine Marketing Report 2010
Please note: There is a newer version of this report available
The State of Search Engine Marketing Report 2010, published by Econsultancy in association with SEMPO, looks in depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 1,500 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.
Digital issues in Human Resources
This is a free 12-page briefing containing the latest issues, developments and trends relating to the digital industry's relationship with professional HR and personnel management.
Value of Social Media Report
The Value of Social Media Report, produced by Econsultancy in association with Online Marketing Summit, looks at the extent of social media marketing being carried out by organizations, the tactics being used and the business objectives they are trying to impact through related activity. The 59-page report, also available as a presentation, is based on an online survey of more than 400 US client-side marketers and agency respondents in December 2009 and January 2010.
Customer Engagement Report 2010
Please note: There is a newer version of this report available
This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.
Social Media and Online PR Report 2009
Please note: There is a newer version of this report available
Econsultancy's Social Media and Online PR Report, produced in association with bigmouthmedia, is the most comprehensive study of its kind around how companies are using online PR tactics and social media sites such as Twitter for marketing and customer service. The research, based on a survey of more than 1,100 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.
Emerging Approaches to Getting Better Customer & Brand Insight from Online Data
Powerpoint presentation from Econsultancy CEO Ashley Friedlein from keynote presentation given at WebTrends Engage conference in London October 2009.
37-slide presentation looks at emerging approaches to getting better customer and brand insight from online data.
Measurement, Analytics and Optimization Trends Briefing October 2009
A free 7-page briefing with the latest trends and marketplace developments relating to web measurement, analytics and optimization. Download this free report to get an overview of what is happening in the web analytics sector and the issues that matter.
The Future of Digital Marketing 2009 - Presentations
Please note: There is a newer version of this report available
The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.
Child Protection Best Practice Guide
The Child Protection Online Best Practice Guide aims to introduce the numerous UK legal and ethical considerations and recommendations that need to be taken on-board by brand owners and agencies who are actively engaging in this powerful medium. It is free to download.
