Marketing Budgets 2012
The Marketing Budgets 2012 report, published by Econsultancy in association with Experian Marketing Services, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.
Online Video Best Practice Guide
The Online Video Best Practice Guide is aimed at marketers and content owners who are using video as a tool for marketing and sales. The 59-page guide covers all you need to know about what's happening in online video, including best practice tips, platforms and techniques. The report is full of real, practical examples of organizations already using online video to help you anticipate what will be relevant for your brand.
Technology Adoption Statistics
The Technology Adoption Statistics documents are part of Econsultancy's Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.
When will we see the results? What kinds of results can we expect? By interviewing vendors and users, we aim to answer those questions and more...
