Digital Cream Singapore 2012 Presentations
Two keynote presentations from Econsultancy's Digital Cream Singapore 2012 event on 29th November 2012, where Asia's most senior client-side digital marketers gathered to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compared them with like-minded peers.
Conversion Maximization - The Essential Workflow
Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers and conversion drivers before focusing the on the tactics that result in conversion maximization. The author, Boris Grinkot is a long time practitioner and thought leader in conversion rate optimization, and a winner of a 2012 Digital Vision Grant to produce this report.
Infographic: Making Sense of Marketing Attribution
The Making Sense of Marketing Attribution infographic shows how companies are using marketing attribution, what the barriers to success are and the five steps companies need to take to master attribution. The data in the infographic is taken from the seventh Econsultancy / Adobe Quarterly Digital Intelligence Briefing.
E-commerce Best Practice Compendium
This report is based on our in-depth articles on e-commerce best practice, and forms a valuable guide to improving the e-commerce user experience for visitors, and maximising conversion rates for online retailers.
It contains hundreds of tips and examples from e-commerce sites on improving search and navigation, making product pages more effective, and reducing checkout abandonment rates.
E-commerce Best Practice Compendium
This report is based on our in-depth articles on e-commerce best practice, and forms a valuable guide to improving the e-commerce user experience for visitors, and maximising conversion rates for online retailers.
It contains hundreds of tips and examples from e-commerce sites on improving search and navigation, making product pages more effective, and reducing checkout abandonment rates.
E-commerce Best Practice Compendium
This report is based on our in-depth articles on e-commerce best practice, and forms a valuable guide to improving the e-commerce user experience for visitors, and maximising conversion rates for online retailers.
It contains hundreds of tips and examples from e-commerce sites on improving search and navigation, making product pages more effective, and reducing checkout abandonment rates.
What can retailers learn from publishers online?
This 28-slide presentation was delivered by Econsultancy's CEO, Ashley Friedlein, at RichRelevance's customer event in London on 27 September 2012. In this presentation Ashley asks what retailers can learn from publishers and brands online. Specifically he looks at examples across content strategy & planning, content curation, content experiences where brand/publishers are arguably out-competing retailers online at the moment.
Quarterly Digital Intelligence Briefing: Making Sense of Marketing Attribution
Econsultancy's seventh Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is dedicated to Making Sense of Marketing Attribution. The briefing looks in detail at how organisations can overcome obstacles to success, and how they can work towards best practice. The research is based on a survey of more than 700 digital professionals working for both client-side marketing teams and agencies.
Digital Cream Shanghai 2012 Presentations
Three keynote presentations from Econsultancy's Digital Cream Shanghai 2012 event on 18th October 2012, where China's most senior client-side digital marketers gathered together to discuss and explore the latest best practices on e-marketing procurement, business cases, investment, ROI, and suppliers selection. Delegates also discussed their future online stratgies and compare these with like-minded peers.
The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney
Keynote presentation (45+ slides) by Linus Gregoriadis and Jake Hird, outlining their visions for the future of digital marketing in Australia. Presented at Econsultancy's Digital Cream, Sydney, on 23 October 2012.
