Event Presentations

We run over 100 events a year — some big, some small. Learn more, and book online, in our Events section.

The presentations at these events (mostly Powerpoint) contain some excellent material from leading gurus and practitioners. Below are those presentations, named after the relevant event, listed with the most recent first.

The Future of Digital Marketing 2009 - Presentations

Please note: There is a newer version of this report available

The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

Social Media Marketing and Monetisation

42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.

What’s the value of “social media” for retailers online?

36-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein looking at the business case for what value 'social media' online can deliver to retailers.

What's the value of email in the age of social media?

25 slide PowerPoint presentation by Econsultancy. CEO Ashley Friedlein giving his views on the role of email in the age of 'social media' and how email is likely to change as we move into an increasingly real-time 'conversation' economy.

Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com

33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.

Content as Marketing - Using your CMS to acquire more customers online

Presentation by Econsultancy CEO Ashley Friedlein about how your CMS (content management system) can actually be used to acquire more customers online.

Future of Social Commerce - Econsultancy Presentation at BazaarVoice Event

Presentation by Econsultancy CEO Ashley Friedlein giving his views on the Future of Social Commerce online. This presentation was given as a keynote at a Bazaarvoice event in March 2009.

Endeca E-business Forum: Econsultancy Keynote Presentation

Keynote presentation by Econsultancy CEO Ashley Friedlein at Endeca's E-business Forum in April 2009. The presentation is titled "Beautiful Basics - What you need to be doing really well online to succeed" and looks at numerous examples of best ...

Bigmouthmedia Online Finance Summit: Econsultancy Presentation

Keynote presentation given by Econsultancy CEO Ashley Friedlein at Bigmouthmedia's Online Finance Summit in March 2009. Topic of the presentation was Innovation in Online and ways in which financial services companies can innovate.

Online Marketing Masterclasses 2008 - Presentations

Please note: There is a newer version of this report available

Download the presentations from Econsultancy's 2008 "Online Marketing Masterclasses" event. Includes presentations from the following brands and organisations: OMD Group, Stepstone, eConversions, Global Reviews, Barclays, Virgin Holidays, DELL, Cadburys, Photobox

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Featured Reports

Using Social Media to Influence Influencers: Digital Workshop

2013 is the year of going "beyond the like" to build deeper engagement, with successful brands leading the way in allowing (satisfied) customers to do the heavy lifting on their behalf. This Digital Workshop presentation includes slides and instructions for the audio replay of this session. Download for an intense hour of learning how to define, identify and build innovative influencer initiatives for your organization. Presented by Ana Garcia Doyle.

Mobile Sophistication and Strategy Report

Produced in conjunction with Kontagent, a leading mobile customer intelligence solutions provider, this report takes a hard look at how organizations and agencies are responding to the ever-expanding reach and importance of mobile. It draws conclusions from a January 2013 survey of active users in the space: 1,301 representatives from agencies and client-side firms offered frank opinions about their businesses' mobile performance so far and what may change in the future.

Facebook Innovation Briefing

Econsultancy's Facebook Innovation Briefing is a 50+ slide presentation, delivered at an Econsultancy trends briefing by Christian Gladwell, a business intelligence and social strategic insight specialist. The presentation explores how companies are currently being active within the social network giant and where things are heading in the future, giving you inspiration and preparation to successfully engage with users in new and exciting ways.

Achieving Digital Balance

A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

Search Engine Optimization (SEO) Best Practice Guide

Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best Practice Guide contains everything you need to know about search engine optimization. At more than 300 pages long, this document will help you understand search marketing like never before. Make no mistake: this guide contains lots of actionable, real world insight. It will help you immediately start to improve your performance across the search engines.