All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.
Online Communities Part Four: Leveraging the Community
This report is the final in a four-part series on developing and growing online communities. Leveraging the Community focuses on the tools and tactics to take advantage of social audiences that have coalesced around a brand or product. Its three primary sections - feedback, support, and selling - cover the fundamental capabilities of community.
Media Growth Survey Results - Presented to the JEGI Media & Technology Conference (New York)
Key findings from the third annual Media Growth Survey, conducted in partnership with JEGI. Key topics include paths and barriers to growth, acquisition intent and challenges associated with data and technology. Context around the charts presented can be found in the full report, 2013 Media Growth Trends.
South-East Asia Digital Marketing Trends Briefing: Key takeaways from Digital Cream Singapore 2012
Econsultancy's South-East Asia Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for digital marketers in South-East Asia. Based on roundtables from Digital Cream Singapore, held on 29th November 2012, the briefing has been co-authored by ten independent marketing experts who also acted as moderators for the roundtables at Digital Cream.
Quarterly Digital Intelligence Briefing
Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape. The latest report, published in January 2013, examines some key digital trends for 2013, outlining the challenges and opportunities which organizations are (or should be) paying close attention to.
Quarterly Digital Intelligence Briefing: Digital Trends for 2013
Econsultancy's latest Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which organisations are (or should be) paying close attention to during 2013. The report is based on a survey of around 700 business respondents.
Infographic: Key Digital Trends for 2013
The Key Digital Trends for 2013 infographic looks at what marketers see as the most important trends in the next 12 months. The infographic sums up the key findings of the eighth Quarterly Digital Intelligence Briefing, produced in association with Adobe.
B2B Digital Marketing Briefing: Key Takeaways from FUNNEL 2012
Econsultancy's B2B Digital Marketing Briefing focuses on key trends, challenges and best practices for B2B digital marketers. Based on the presentations given at Econsultancy's FUNNEL 2012 event held in London in November 2012, the guide includes thoughts and insights shared that day, case studies illustrating best practice and contributions from B2B marketing experts.
Facebook for Businesses in the Middle East and North Africa
The Facebook for Businesses in the Middle East and North Africa Best Practice Guide explores in detail country-specific best practices for setting up and running a Facebook Business page in the MENA region.
Chris Lee: It's not just about social, it's about content - Keynote at Digital Cream Singapore 2012
Keynote presentation (31 slides) by Chris Lee, Founder and CEO of Planet Content Ltd, on content marketing, decision-making process and content strategy checklist at Econsultancy's Digital Cream event in Singapore, on 29th November 2012.
Eu Gene Ang: The challenges of online reputation management - Keynote at Digital Cream Singapore 2012
Keynote presentation (41 slides) by Eu Gene Ang, Director and Principal Trainer of eAcademy Asia Pte Ltd, on online reputation management in Asia, at Econsultancy's Digital Cream event in Singapore, on 29th November 2012.
