Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
JUMP Magazine 2012
JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on October 10 in London and on November 1, 2012 in New York. In this issue of JUMP Magazine, we look at new ways to bridge the multi-channel gap. Big data is the theme, but there are also articles on the socialization of customer service, innovative multichannel campaigns, mobile apps vs. websites, discounting and media growth trends.
The Multi-Screen Marketer
The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.
Digital Tribes II: Community Culture
Digital Tribes II: Community Culture is the second of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. In this report Saur uses the template of Native American tribal practices to highlight techniques that marketers can use to strengthen communities.
Digital Tribes
The Digital Tribes series of reports is the first product of the Digital Vision project, an effort to help new thought leaders get their insight out into the digital marketing world. The reports look at how Native American tribal characteristics reveal substantive practices that build stronger, more fulfilling and highly committed online communities.
Facebook Pages for Business Best Practice Guide
Econsultancy's Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.
This 100+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation.
The guide also contains a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.
Brazil: Digital Market Landscape Report
This Econsultancy report about the digital landscape in Brazil is the first in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.
The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World
The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World report, published in association with Adobe, aims to identify the key challenges faced by agencies in a fast-changing marketplace. The study looks at how agencies are responding through their own use of technology and the required adaptations of skillsets, processes and behaviours. The 59-page report also provides a broad-based model for agency maturity incorporating the essential component areas arising from the research (data, technology, skills and culture).
Marketing Attribution: Valuing the Customer Journey
Econsultancy's Marketing Attribution: Understanding Value Across the Customer Journey, sponsored by Google Analytics, is a survey and collection of interviews with marketers about the benefits of attribution across multiple channels, various approaches and technologies used, and the keys to success.
B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012
Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.
Smart Pack: The Social Shift in Internal Communications
Social media is changing more than just how consumers communicate to one another -it's reshaping businesses as well. Smart Pack: The Social Shift in Internal Communications examines not only how companies are using social media to communicate internally, but also how social media is changing production methods to include teams of 'on-demand' networked freelancers.
