Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
SEM: SEO Request for Proposal (RFP)
If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Usability & User Experience Request for Proposal (RFP)
If you're considering working with a usability and user experience agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
E-commerce Request for Proposal (RFP)
If you're considering adding e-commerce functionality to your site, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
Affiliate Marketing Request for Proposal (RFP)
If you're considering working with an affiliate marketing network, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of affiliate marke...
Web Analytics Buyer's Guide 2010
Please note: There is a newer version of this report available
An invaluable resource for those investigating the market for web analytics technology, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful online measurement strategies.
Customer Engagement Report 2010
Please note: There is a newer version of this report available
This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.
Emerging Approaches to Getting Better Customer & Brand Insight from Online Data
Powerpoint presentation from Econsultancy CEO Ashley Friedlein from keynote presentation given at WebTrends Engage conference in London October 2009.
37-slide presentation looks at emerging approaches to getting better customer and brand insight from online data.
Conversion Report 2009
Please note: There is a newer version of this report available
This is the first Econsultancy Conversion Report, produced in association with conversion specialists RedEye, and contains a detailed overview of the tools, strategies, and processes used by companies to improve their conversion rates. The report covers uptake of best practice, barriers to improving conversion rates, and insight into the different ways used to segment site customers and visitors ... plus much more.
Effective Web Design
The Effective Web Design guide has been created to provide you with a steer on all the key aspects of website design, ranging from conception and design, through to subjects such as usability and search engine optimisation. It is intended as a single point of reference covering best practice approaches for all the topics that anyone involved with website design needs.
The Future of Digital Marketing 2009 - Presentations
Please note: There is a newer version of this report available
The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.
