Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
Acquisition: Keynote
Caroline McGuckian, LBi (formerly Wheel) With more than 10 years digital experience, Caroline’s career in media planning and buying spans Hobsons Publishing, Carat Interactive and her own agency Oscar Media which was acquired by LBi. As Media D...
E-consultancy Newsletter Interviews 2005
Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thou...
Agency Rate Card Survey 2005: How Much Do UK New Media Agencies Charge?
Please note: There is a newer version of this report available
This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size. There is 2008 version of this report available.
Managing an E-commerce Team: Integrating Digital Marketing into your Organisation
Please note: There is a newer version of this report available
(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.
Email Marketing Buyer's Guide 2005
Please note: There is a newer version of this report available
Editor's Note: The 2006 Email Marketing Buyer's Guide is now available. http://www.e-consultancy.com/publications/email-marketing-buyers-guide/ This 119-page Email Marketing Buyer’s Guide is perfect for B2B and B2C companies that send out (or th...
E-consultation - Roundtable Output
This report explores opportunities in extending public consultations by using interactive channel (the web, wireless and DiTV). Includes a full appraisal of the various techniques that can be used to generate and log public discussion, as were ...
Global vs Local: Managing A Multinational Web Presence
A comprehensive look at the pros and cons of operating global websites, to identify whether it is best to manage the site from one centralised unit or via numerous local departments. The report features reviews of the multinational web strategi...
Web Accessibility Guide
Compiled by user experience experts, this exclusive report provides companies with all they need to know about accessibility legislation. The 25-page guide includes a full breakdown of the key rules that websites need to comply with. Despite wi...
Rate Card Survey 2003: How Much Do UK New Media Agencies Charge?
What are average daily charge out rates for different roles at UK new media agencies? And how do they vary depending on the size or location of the agency? How have day rates changed since the dot com crash and are they going up or down now? ...
Intranets - Top Issues, Trends, Resources
What are the top issues on the minds of those responsible for developing corporate intranets in the UK? What do they think the trends will be in the intranet industry over the next 12 months? What resources do they use to stay ahead of the game? ...
