Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.
This report, produced in association with United Studios, is aimed at agencies who are interested in the business case and challenges associated with outsourcing digital work. The survey is similar to the Digital Outsourcing Survey carried out in 2008, and shows trends in outsourcing over this time.
Digital marketing has it over traditional advertising in lots of ways, but perhaps no advantage stands out more than the sheer amount of data marketers can glean from their campaigns. Information in hand, they can test concepts, placements, and deliveries within a campaign in multiple ways, and when the results come back, they can optimize the ad with the simple reallocation of a specific creative element.
But is display ad optimization worth the time and trouble? Increased ROI - A Statistical Examination of Ad Optimization suggests there is, at least beyond a certain volume level...
The Digital Tribes series of reports is the first product of the Digital Vision project, an effort to help new thought leaders get their insight out into the digital marketing world. The reports look at how Native American tribal characteristics reveal substantive practices that build stronger, more fulfilling and highly committed online communities.
The Managing & Measuring Social infographic shows what companies are using social for, how well they understand social ROI and what the barriers are to harnessing social data. The data in the infographic is taken from the sixth Econsultancy / Adobe Quarterly Digital Intelligence Briefing.
The State of Search Marketing Report 2012, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report looks closely at current practices and emerging trends across paid search and SEO, as well as their relationship with social media.
Econsultancy's sixth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. The research is based on a survey of more than 650 marketing professionals from agencies and the client-side, a near-equal mix of B2C and B2B across industries in North America and Europe with a concentration in the US and UK.
Econsultancy's Real-Time Bidding Buyer's Guide focuses on the RTB marketplace, with detailed information about the trends and issues affecting the online advertising sector. The guide includes detailed profiles of the leading demand-side platforms (DSPs), trading desks and supply-side platforms (SSPs), best practice and tips for identifying the right platform to meet your needs.
Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.
Influencer Channels: From Klout to Klouchebag explains the basics of opt-in influencer marketing channels, and explores the topic that is on the tip of the industry's tongue: why influencer scoring has caused such controversy, and how brands can manuever around it to succeed. This 19-page report is the sixth in a series of smart packs developed by Econsultancy that are designed to explore emerging trends and new areas relating to digital marketing.