Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
Based on a survey of over 1,000 marketers and agency pros, the State of Integrated Marketing 2013 explores the challenges of multi-channel, multi-device advertising and marketing.
This Econsultancy report on building and growing an ecommerce team focuses on the challenges facing ecommerce managers as the digital channel grows and diversifies. It is aimed at client-side ecommerce practitioners who have a hands-on role in managing and growing the ecommerce channel.
Presentations from Econsultancy's Future of Digital Marketing (FODM) Malaysia event on 28 May 2013. Over 400 digital marketers attended to hear from those leading the way in the digital landscape.
The fourth edition of the Econsultancy Social Listening Buyer's Guide (previously the Online Reputation and Buzz Monitoring Buyer's Guide), relevant for a global audience, is an invaluable resource for client-side marketers and suppliers who want to understand this market and invest in Social Listening technology and services. The guide looks at market trends within this secctor, with profiles of the leading social media management vendors as well as advice for buyers looking for a Social Listening provider.
The Business Intelligence Meets Web Analytics Best Practice Guide is aimed at data and web analysts, marketers, executive management and agencies that work with web analytics data and aspire to deliver more business intelligence from their investment. This report explores the growing need for a fuller view of customer behaviour and customer segmentation and, practically, how to open up a closed web analytics solution to provide a more expansive business intelligence tool.
The From Content Management to Customer Experience Management infographic is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The infographic sums up the key findings of the ninth Quarterly Digital Intelligence Briefing, produced in association with Adobe.
Econsultancy's Q2 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The report is based on a survey which has attracted more than 1,000 respondents globally and set a record for this on-going series of reports.
Econsultancy's Marketing Automation Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing automation as highlighted by client-side digital marketers during Digital Cream London 2013. The marketing automation roundtable was sponsored by Oracle Eloqua and moderated by Steven Elliott, Managing Director at MarketOne.
The Realities of Online Personalisation report, sponsored by Monetate, looks in detail at what is driving online personalisation, the tactics and types of data being used to tailor the online customer experience and the barriers to success. The research is based on a survey of more than 1,100 digital and ecommerce professionals working for brands and agencies.
Econsultancy's Cross-Channel Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges related to cross-channel marketing as highlighted by client-side digital marketers during Digital Cream London 2013. The Cross-Channel Marketing roundtable was sponsored by Responsys and moderated and facilitated by Jon Stanesby, Associate Director of Strategic Services at Responsys and Jeremy Wilson, COO at Practicology.