Here are our reports and research on web analytics, including guides to finding the right analytics supplier, as well as statistics about the web analytics industry. If you are looking for any other web analytics research, please contact us and we'll try to find it for you.
UK Web Analytics Statistics
Econsultancy's UK Web Analytics Statistics document is one of 11 individual downloads that make up Econsultancy’s UK Internet Statistics Compendium, a comprehensive compilation of statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
North America Web Analytics Statistics
Econsultancy's North American Web Analytics Statistics document is one of 11 individual downloads that make up Econsultancy’s Global Internet Statistics Compendium, a comprehensive compilation of statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
Multichannel Customer Experience Report 2010
Please note: There is a newer version of this report available
The Multichannel Customer Experience Report, published by Econsultancy in association with Foviance, examines the extent to which organisations have a strategy and framework for providing a joined-up customer experience, and how successful they are in attaining a single customer view. The 45+ page report is based on a survey of more than 500 companies and agencies.
Conversion Report 2010
Please note: There is a newer version of this report available
This is the second annual Econsultancy Conversion Report, produced in association with conversion specialists RedEye. The report contains a detailed overview of the tools, strategies, and processes used by companies to improve their conversion rates. The report covers uptake of best practice, barriers to improving conversion rates, and insight into the different ways used to segment site customers and visitors.
Achieving Digital Balance
A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.
The Future of Digital Marketing 2010 - Presentations
The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.
Online Measurement and Strategy Report 2010
Please note: There is a newer version of this report available
An analysis of the web analytics industry based on a survey of digital marketers. The 69-page report and 20-slide summary presentation contains valuable insights into the use of paid-for and free web analytics tools.
JUMP Magazine: Issue one
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.
Econsultancy.com Case Study: Optimisation from the Publisher's Perspective
54-slide PowerPoint presentation by Ashley Friedlein, CEO, Econsultancy. The presentation was given as the Keynote for the Emetrics Optimisation Summit conference in London on 17 May 2010. The presentation looks at how Econsultancy goes about off site 'social media optimisation'.
Measurement, Analytics and Optimization: Market overview
This is a free seven-page briefing with the latest trends and marketplace developments relating to measurement, analytics and optimization. The report is free to bronze members and is a "must-read" for anyone involved in the analytics industry.
