Here are our reports and research on web analytics, including guides to finding the right analytics supplier, as well as statistics about the web analytics industry. If you are looking for any other web analytics research, please contact us and we'll try to find it for you.
The Future of Digital Marketing 2009 - Presentations
Please note: There is a newer version of this report available
The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.
Social Media Marketing and Monetisation
42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.
Online Measurement and Strategy Report 2009
Please note: There is a newer version of this report available
An analysis of the web analytics industry based on a survey of digital marketers. The 64-page report and 30-slide presentation contain valuable insights into the use of paid-for and free web analytics tools.
Supplier Pitch Scorecard - Digital Marketing Template Files
This document has been designed to help you assess analytics vendors when they pitch for business. It's included as part of Econsultancy's Digital Marketing Template Files
Web Analytics – Digital Marketing Template Files
Analytics is an important part of helping you to understand and maximise your online marketing activity. Here, Econsultancy provides customisable templates to guide you through understanding, procuring and engaging with this difficult but valuable area.
CRM 2.0 Report
Learn about the latest trends in CRM and the extent to which companies are integrating online and offline data to provide a more relevant and personalised customer experience. Based on a survey of 500+ marketers.
Web Analytics Buyer's Guide 2008
Please note: There is a newer version of this report available
An invaluable guide for those investigating the market for web analytics tools, with profiles of 23 leading vendors. This extensive report also covers trends affecting the web analytics industry and tips and pitfalls for buyers.
Measurement, Analytics and Optimisation Briefing - October 2008
Please note: There is a newer version of this report available
Download this free 12-page briefing to learn about the latest developments in web analytics, including the future of multivariate testing and optimisation, trends in Web 2.0 and mobile, and challenges resulting from increasing concerns about privacy.
Online Measurement and Strategy Report 2008
Please note: There is a newer version of this report available
An analysis of the web analytics industry based on a survey of digital marketers. The report contains valuable insights into the use of web analytics tools and how much companies are spending. A 2009 version of this report is now available.
Measurement, Analytics and Optimisation Briefing - March 2008
This free, 16-page briefing contains a write-up of an Econsultancy roundtable on Measurement, Analytics and Optimisation.
