This section contains 80+ must-have market trend reports, survey data, best practice guides and template files related to web project management. Trying to manage your web projects effectively? Download these reports to understand the common pitfalls in web project management and address key challenges.

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The ROI of Tag Management

The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.

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Smart Pack: The Social Shift in Internal Communications

Social media is changing more than just how consumers communicate to one another -it's reshaping businesses as well. Smart Pack: The Social Shift in Internal Communications examines not only how companies are using social media to communicate internally, but also how social media is changing production methods to include teams of 'on-demand' networked freelancers.

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The Internationalisation of E-commerce: A Best Practice Guide

Econsultancy's Internationalisation of E-commerce Best Practice Guide is a comprehensive report designed to help businesses understand the benefits and challenges of selling online in other markets. The report details the complex issues associated with cross-border ecommerce, including pricing, shipping and legislation. The report also contains best practice tips for internationalising the brand online, including how to tailor the user experience for local market needs. 

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How to Run a Successful E-commerce ITT

Econsultancy’s How to Run a Successful E-commerce ITT best practice guide is absolutely essential reading for organizations considering a new e-commerce platform or upgrading their existing systems. The comprehensive 95-page report is aimed at helping in-company e-commerce managers to understand the skills and techniques required to manage the Invitation to Tender process in a professional and expedient manner.

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JUMP - Engage presentations

Presentations from Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

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Achieving Digital Balance

A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

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Email Marketing Request for Proposal (RFP)

If you're considering working with an email marketing provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

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SEM: PPC Advertising Request for Proposal (RFP)

If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

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SEM: SEO Request for Proposal (RFP)

If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

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Usability & User Experience Request for Proposal (RFP)

If you're considering working with a usability and user experience agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.