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Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com
(1.54 MB Microsoft PowerPoint)
33 Slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs (traffic, sales, service, SEO etc.).
The presentation was given at the ePublishing Innovation Forum on 19 May 2009 in London, UK.
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