Why Websites Don't Work: What goes wrong and how to put it right

This 13 page white paper is refreshingly simple and to the point. A no-nonsense, practical guide to the realities of what makes websites work, or not as the case may be. Avoiding consultant-speak, Dr Carragher of Trinomics address the fundamentals of business value, content, graphics and navigation. It all seems so obvious when put this way… The contents are as follows:

• Introduction
• Inform, Interact and Extract
• The Lifetime Value of a Customer
• The Attention Deficit Society
• Content is Still King
• Graphics. From Good to Great to God-Awful
• Toto, where the hell are we?
• Summary

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